Florida and Michigan farmers joined promotion committees because Michigan has a lot of milk and not many people, and Florida has tons of people and not as much milk. So, our dairy promoters invited us to come to the South Beach Wine & Food Festival, where we are promoting the best product ever.
Kris and I got to Miami and stayed at the Sagamore Hotel. Our room wasn’t ready, so we walked along the sidewalk by the water to Tala Beach, which was a tiki place not far from our hotel. We checked in and immediately went to the beach. When we first stepped in we felt it was cold, but once you got in it felt amazing. The colors were incredible – the blue-green of the water, the blue sky, the green palm trees, the bright sun. I thought, why don’t I come here more often? We stayed there awhile, then stopped to swim in the heated pool on our way back to our room.
We met up with the promotion team and other farmers (all friends of ours) – and even ran into a friend of mine since high school who happened to be at the same hotel! We walked across the sidewalk to the first night’s event – the Burger Bash. There were about 30 different burgers to try, along with other food and drinks. I tried only two, because it is hard to eat more than that – and what are the chances?! The only two I tried are the two that won! They have a People’s Choice Award chosen by tokens the people put in their boxes, and that went to La Birra Bar. It was delicious…wagyu beef patty, white America cheese, crispy onions, black truffle, and Argentinian chimichurri mayo. (Our friend Melissa actually took us to this booth first, so she was instrumental in me choosing this one.)
There was a team of judges that we watched eat the burgers - restaurateur Matt Kusher, comedian Bert Kreischer, model Ashley Graham, TV journalist Gayle King, chef Nick DiGiovanni, and food influencer Samatha Schnur.
The Judges’ Choice Award went to NFA Burger - Billy’s Classic, a smashed cheeseburger with mustard, pickles, homemade seasoning, and Sassy Sauce. (The owner was there and really kind. Apparently he tried 19 different seasoning combinations before hitting on this one he thought was perfect.) I didn’t plan on eating the whole thing…but I did! I couldn’t resist!
Our dairy booth was also incredible. The amount of work that went into it really paid off! It was set up as the MOOn Light Diner, and it had an entire set! Our promoters handed out dairy merchandise like bags and hats that we saw people wearing and using all weekend long. There was an area for pictures all decorated with milk crates and cow pillows, and all the influencers were taking pictures. They offered a QR code for tracking a cow, and a boozy cookies and cream milkshake. People were drinking them by droves, and the people behind the scenes were churning them out like a factory! We talked with some of the influencers our team partners with, and they were great.
The whole event was huge. So many people, such a huge place. A cover band played, and we stayed until they turned on the lights and kicked us out.
Day Two
I got up early to see the sunrise and run. Kris and I walked along the water until we got to the South Pointe Park Pier, which was about two miles away. So many fit people – running, walking, rollerblading, biking, playing volleyball – and at Muscle Beach, lifting weights right on the water. There was a guy there who did a handstand on the wall for at least a minute and didn’t even move to adjust his balance. Another level of fit!
We met up with our promotion team for the afternoon event, which was the Wine Spectator Trade Day hosted by Southern Glazer’s Wine & Spirits. The info says that it ‘offers a sneak peek of the grandest of tastings, where guests will sample rare vintages, unique spirits, and select pours while networking with fellow industry leaders.’
This event made the first night look small. There were three giant tent buildings, then another huge area outside on the sand. There must have been 100 places to stop. It was packed and amazing, with lots of new products we had never heard of or seen before. We stayed the whole time here, too. We had enough time to swim in the ocean again (heavenly) before our night event, which was the Tournament of Champions hosted by Guy Fieri and performance by Rev Run.
The dairy booth was still the MOOn Light Diner, but a whole new influencer area! This time they had a huge, muscled promoter lifting weights that looked like wheels of cheese. I know. So clever. We gave out parmesan wheel pasta and Parm Bars, which were blocks of parmesan. There was always a line to pose with the bodybuilder (who was great and such a nice guy) and people once again took and wore the merchandise. We talked to more influencers, and it was so fun! What a great promotion. It was so well done. I loved seeing people clamoring to take pictures with the wheel of cheese weights!
We tried lots of different booths, met up with my high school friend Courtney and her husband, and gathered in front of the stage for the end. Bert Kreischer sang the national anthem (with his shirt off?) and Guy Fieri talked. Then, surprise of surprise, Rev Run was the guy in Run DMC and he put on a SHOW! Everyone danced to his concert for at least an hour, non-stop. He was so great and we all had a blast! He really had the crowd going.
It ended, they turned the lights on, and the dairy team started getting ready for the next TWO DAYS. They were serving firehouse mac & cheese with brisket on Saturday, and Brazilian cheese bites with a trip of sauces on Sunday. But they would have to promote without us, because we were heading back home…
Day Three
But our flight didn’t leave until later! I ran to the pier again, then Kris and I biked 4 miles north. It was kind of hard when we left, because there was so much foot, bike, and rollerblading traffic! It was gorgeous out. We checked out and walked into town to Lincoln Street, which is a pedestrian area with lots of shops. There was also an art installation called Mr. Pink, which had an inflatable baby in many spots, some flying. It was delightful.
We also saw the robots that deliver things, which I haven’t seen in real life before. They seemed to have a hard time because people didn’t notice them and the robots tried not to run into people. We found a street with lots of trees and plants and shade and ate outdoors at Oh Mexico, and then we went to the ocean to say goodbye to it before we left.
Miami was beautiful, warm, the colors were great, there was so much to do, and I’m so proud of our dairy team. A great trip! Now go eat some cheese – I am!



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